Attention to detail is incredibly important. Each website we launch is a testament to a happy and successful client. One hundred percent of what we do is digital and online marketing. This is because website design forms a huge part of that. Ultimately, as a Base Creative client, you want to see a great return on you web design investment. We achieve this by combining our experience in online marketing with fantastic design ability.
Base Creative has a successful and proven creative process that we go through for each web design project we take on. Our process makes sure that everyone involved in the project be available for our Creative Strategy Meeting to ensure a full creative brief is taken.
Web design is about one of the two major online marketing concepts: conversion (the other being attraction). It's not enough to receive thousands of website visitors each week, it's about turning those visitors into customers. A strong call to action, a clear and understandable message and a professional, trustworthy design are some the ingredients that go into creating a successful website.
We can use your existing branding and material to design a website that works in tandem with what you already have. Equally, as a new business, you may want Base Creative to work with you in developing your brand, your logo and your new visual identity. Ask about Base Creative's Brand Development Strategy.
Content is key. As a Base Creative client, you'll benefit from our excellent copywriting resources and search engine optimisation expertise. Additionally, we like to hand over websites Launch Ready. This means all content is laid out, populated and ready to go live before handing over to you to manage and update.
As standard, all Base Creative's websites meet high usability, quality and accessibility standards. These standards ensure your website is fast loading, compatible across all common browsers, and is fully indexable by search engines (because we know how important search engines can be).
None of this would be possible without research. Researching the target market (who will be looking at your website), researching your industry (what do you do and how is it done) and researching your competition (who are they and how are you better). All our website designs are bespoke and unique. Research ensures this.
Normally we go through three levels of design refinementsto get it exactly right. If it takes longer, we'll invest that extra time (and it's on the house). If it's ready before the third meeting, we can start building straight away and look forward to launching the website sooner than we thought.
All our websites go through a rigourous three stage testing process, one of which will include your input. This means the website only goes live when everyone's happy. More importantly, it only goes live when it satisfies Base Creative's quality standards - and of course, your own equally high expectations.
So, you're thinking how can Base Creative apply this to your situation? If you already have a website, let us review it. If you don't, send us a brief and we can discuss this with you over a coffee at our studio.
We can also put together a short Search Engine Optimisation Audit to review how your website is currently performing with search engines. It's another opportunity for that cup of coffee! Send us your website in the form at the foot of this page.

Have a great project you'd like us to quote for? Why not get in touch to discuss it, or take a look at our portfolio and see what we’ve done for other clients: